About Atlantic Sportswear

Built to serve teams that stand out

Our mission is simple: help teams look great and feel like a unit, without all the usual hassle. Whether it’s a custom team store or a bulk order for the season, we’re built to deliver custom apparel that fits, arrives on time, and brings people together — serving schools, teams, and businesses across New England since 1984. We do it with clear communication, smart systems, and a team that actually gets it — because we’ve been on the other side of this before.

Born from the sidelines

We started this company the way a lot of great ideas begin: watching from the sidelines, seeing the same frustrations play out over and over again. Teams were stuck with gear that didn’t fit, designs that didn’t land, and vendors who didn’t get it. So we built something better. A process that actually works. Gear that looks great, fits right, and shows up when it’s supposed to. Because your team deserves more than a logo slapped on a tee. They deserve to look like a team.

Atlantic Sportswear custom team apparel samples

Our Team

From first conversation to final delivery, our team is here to make things easier, answer questions, and help you get exactly what you need.

Ronnie Jordan

Sales Manager

(617) 797-1847

TJ Bell

Regional Sales Manager

(207) 939-7936

Amanda Alrich

Sales

(410) 598-9633

Jake Beebe

Sales

(978) 430-6470

Bex Belcher

Sales

(203) 517-7373

Cynthia Burnett

Sales

(207) 653-6566

Dave Evans

Sales

(401) 595-5208

Cooper Quenneville

Sales

(802) 989-4979

Eric Rhoda

Sales

(978) 701-1947

Jeff Smith

Sales

(518) 248-3331

Kim Southall

Sales

(617) 510-5374

Glen Tricarico

Sales

(207) 446-2615

Brian Wadlinger

Sales

(603) 387-3500

The Team at HQ

Production Team

Jeff
Billy
Lori
Ryan
Hannah
Stephen
Charlie
Kevin
Brett
Branden

Atlantic Sportswear production facility, Portland Maine

Accounting Team

Rachel
Bonnie
Laci

Art Team

Ben
Jeff
Roberto
Walter

Customer Service Team

Brittney
Laura

Owner

John

Our Core Values

Employee-Driven

Our people come first. They always have. We’ve been a proud member of the Portland, Maine community since 1984.

Best-In-Class Customer Service

When you have an ASW sales rep on your side, you have everything you’ll ever need. We do more than just take orders— we guide, consult, and treat each order as if we’ll be wearing it ourselves.

Commitment to Partnership

We’re rooting for you. We really are. Because we believe that our success grows together. With ASW, you know that you’re only a phone call away from a real person, somebody who knows your area, may have even driven the same streets. We’re in it together.

Let’s Get Started!

“Working with you and Atlantic sportswear has been an absolute pleasure. We hope to continue working with you for years to come. You make the process easy, clear and light lifting for us busy teachers.”

– Stephanie Moriarty, Cohasset High School

Our happiest customers are…

Teams from tee-ball to the pros

Coaches, ADs, and parents who need reliable ordering—bulk or custom store— with on-time delivery and guaranteed quality.
Booster Clubs & Fundraisers

Hands-off fundraising with spiritwear stores that run themselves—no inventory, no stress.
Campus Stores

Coordinators & managers who want sharp-looking gear for students & alumni.
Restaurants & Small Businesses

Owners who want to outfit staff or fans with branded apparel, without the bulk buy guesswork.

Our Headquarters

Where the Magic (Actually) Happens

Behind every order is a real place— that’s Portland, Maine, US of A— not a warehouse overseas or a mystery third-party vendor. Our factory is where your gear gets printed, checked, packed, and shipped by people who care about doing it right. We built this space to handle volume without losing quality, and every item that leaves our doors reflects the pride we take in our craft.